As a member of Marketing Network Solution, you would have access to information on various surveys done by Marketing Network Solution.  These surveys will be done from within the Marketing Network Solution Site to their members, as well as the general public that view the site internationally.

When you have access to this information, you would then be able to see the percentage of the public and members of the Marketing Network Solution site which you could market your products and services to.  In doing this you would have an increase in sales because you would start hitting the correct target market.